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GLOSSARY of TERMS


We realize that the marketing world can be confusing sometimes! Even the terminology can be challenging. So, we provide here a handy glossary.

We try to be as thorough and inclusive as possible. If you can think of any terms you would like us to add, please drop us a line at Axey Admin.


The following are selected terms and phrases used in our sites:


Acceptance
In the Terms and Conditions acceptance shall mean that the Associate has checked the box agreeing to the Terms and Conditions of the Axey Association Agreement on the signup form, thereby agreeing to be legally bound by all the terms and conditions of the Agreement, as stated therein and as amended or modified from time to time hereafter. Axey reserves the right to reject the Associate’s application at any time after the Associate has indicated an "Acceptance."

Affiliate
An individual, usually an Associate, who is affiliated with one or more MLM products advertised on Axey Association Exchange. It is also used to refer to an individual who is affiliated with a product producer or distributor to promote the product for a commission. Some multi–level marketing companies use it to refer to their sales representatives.

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Affiliate Conversion
Anytime an Associate signs up for an Axey Exchange Product as an affiliate it is an "Affiliate Conversion" because it does not result in a Candidate becoming an Associate.

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Affiliate Product
Any product an individual promotes for a commission is considered an affiliate product. Technically an affiliate product doesn’t have a downline. You only promote the product. Since it is not possible to recruit for that kind of product, it would not work as an Associate Product. However, But the term is often used where network or MLM would be more accurate. There are no true affiliate products in the Axey Exchange.

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AfURL
Affiliate Universal Resource Locator. In order to become an Associate a candidate must obtain an affiliate URL from one of the Associate or Subscription Products in the Axey Exchange. Every time an Associate becomes an affiliate for any given product, he gets an affiliate URL to promote.

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Agreement
Refers to the Associate Agreement, which contains the complete terms and conditions that apply to the relationship between Axey and the Associate related to the Association, which excludes separate agreements between the parties for ancillary products or services.

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ARM
Affiliate Referral Marketing as opposed to MLM. The difference being the affiliate only refers prospects to their Site instead of trying to recruit them or sell them the product or service.

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Associate
A person or entity that submits an application to Axey Association in accordance with and subject to the terms of the Associate Agreement, which is approved by Axey, and excludes any Associate who is later terminated from the Axey Association (the "Associate Program") set forth in the Agreement.
    Please note that throughout the Agreement, "you," "your," and "yours" shall mean the Associate.
    The purpose of the Associate Program is to allow the Associate to create an HTML link between the Associate’s marketing web page and the Axey web site, subject to the terms and conditions of the Associate Agreement. Axey reserves the right to accept or reject any Associate Application. An applicant for the Associate Program is not required to pay an application fee or purchase any of the products and services of Axey in order to qualify for the program. However, they must apply to and be accepted by an affiliate product program on www.AxeyExchange.com in order to make application.
    Upon completion of the application and acceptance thereof, the Associate is the sole entity permitted to make purchases on axeyassociation.com via The Axey Prospector on AxeyExchange.com using the assigned authorization code. Any other entity attempting to make purchases will forfeit said monies of any completed transactions. Their recourse shall be the Associate in question as it is his responsibility to see who is using his access code.
    Also, anyone who is member of the Axey Association for Cooperative Advertising is an "Axey Associate." The term is used to distinguish between an affiliate and an Associate although they are often used interchangeably in other places. Many multi–level marketing companies use it to refer to their independent business representatives.

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Associate Application
The form located on AxeyAssociation.com where a potential Associate applies for acceptance into the Associate Program.

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Associate Back Office
That portion of AxeyAssociation.com that is restricted by an Axey–provided login to and for internal use only by Axey and the Associate.

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Associate Link
The HTML code with special link formats that Axey provides to Associates for linking to AxeyAssociation websites, and which enables Axey to identify the end user as having been directed to Axey Associate Program from a specific Associate’s web page. References to ID–Encoded Link shall also include HTML code that creates banners and graphics, in addition to HTML links.

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Associate Conversion
When a Candidate signs up for an Associate Product or a Subscription Product, and they become an Associate it is an Associate Conversion.

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Associate Product
The web page of the particular product accessed through the AxeyExchange.com that has been designated as such under "Type." A product that can be purchased on autoship and has a downline qualifies as an Associate Product as far as Axey is concerned. When you get an affiliate conversion and then have the affiliate become an Associate you have an Associate Product as far as maintaining the autoship ratio goes.

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Associate Profile
The web page accessed through the Associate Back Office that contains certain data about the Associate including, but not limited to, Associate’s (i) first and last name or business name; (ii) mailing address; (iii) telephone number; (iv) Social Security Number or Employer Tax Identification Number; (v) desired Password and User Name and (vi) Affiliate Link (URL) from product on AxeyExchange.com.

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Associate Public Website
The website an Associate publishes independently from Associate’s relationship with Axey, and which has a separate and independent domain name that is owned by Associate. Such website is operated and maintained by Associate, or a representative or agent of Associate, and is the site on which Associate may place the Links to AxeyAssociation.com or AxeyExchange.com or other Products and Services.

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Association
We use the term in its normal use and to distinguish between an affiliate organization and an associate organization. The affiliate organization often uses a network to advertise their product and recruit affiliates. The products are sold to customers and affiliates and the proceeds from the sales are distributed among the levels according to a number of different methods.
    In our association it is the Associate that makes the purchase as the product is a conversion that results in an affiliate product autoship customer or an affiliate of the product or becoming an Associate and the proceeds of the purchase are distributed among the purchasing Associate’s upline.
    In the Terms & Conditions it refers to the aggregate whole of those persons and entities convened under the auspices Axey (Axey Services) in order to accomplish cooperative advertising for mutual benefit.

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AsURL
Associate Universal Resource Locator as opposed to the AfURL (Affiliate Universal Resource Locator). There is only one AsURL for each Associate for any given product but the Associate may have dozens of AfURLs if they get that many Associates joining their product.

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Automatic Conversion
After the first ordered conversion, it is possible to get automatic conversions. Automatic conversions add sub–Associates vertically in a chain and, less frequently, horizontally on the first level.

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Autoship Conversion
Anytime an Associate (or anyone else) signs up for an Associate Product for autoship only, it is an "Autoship Conversion."

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Autoship Customer
An affiliate is usually an Autoship Customer but an autoship customer is not always an affiliate. The Association requires that an Associate who is an affiliate of any product on the Axey Affiliate Product List must be an Autoship Customer of at least five (5) other products but not an affiliate of the same.
The generic form, "autoship customer" refers to any autoship customer, whether an affiliate or an Associate.

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Autoship Product
Any product in Axey Exchange that allows a monthly payment for a product is an Autoship Product.

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Autoship Ratio
Associates are required to maintain minimum ratios of Associate products to Autoship products. It varies with the number of Associate products and the status of the Associate but is generally 5 autoship products to one Associate product.

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Candidate
Anyone who would like to look at any of the products in the Axey Exchange must sign up as a "Candidate" and obtain a Username in order to view the URL of the product in question. The Username is temporary until they become an Associate. The Username will expire in 10 days if not used.

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Chain
The Axey Prospector is designed to generate a chain of Associates with new chains being added as the number of Associate increase.

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Chain Affiliate
Any sub–affiliate who is the personal affiliate of your personal affiliate is a chain affiliate to you.

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Chain Associate
Any sub–Associate who is the personal Associate of your personal Associate is a chain Associate to you. (Compare with Product Associate.)

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Chain Marketing
The term we use for the form of promotion using the power of "purchasing thru promotion." Where the purchasing is among Associates in the form of a "purchase exchange" in order to decrease the costs of promoting and advertising of MLM products at start–up by deferring the expenses until there is a cash flow to sustain them. The distinguishing feature of this form of marketing is the variable advertising revenue stream generated by the Association compensation plan and fee structure.
    It is a monetized version of Affiliate Referral Marketing, in that a referral bonus is paid.

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Centurion Status
The Associate reaches Centurion Status when there are 100 affiliates in their organization (the cumulative total of all downline affiliates for all the products the Associate is an affiliate).
    The Axey Association is comprised of network marketers who, as Associates, gather to cooperate in their advertising effort. In so doing, the Associate becomes an affiliate of a number of MLM products. A typical Associate may have three Associate Products and six Subscription Products. That gives him nine affiliates on his first level. They, in turn have eight, nine or ten affiliates on their first level. That gives the first Associate on the order of forty affiliates. It is inevitable an Associate will progress to the point where they have over 100 affiliates in their downline organization. They are then given the status of Centurion and experience a notable additional monthly fee ($100 or more Centurion Affiliate Fee). Autoship customers do not count toward the number of affiliates.
    It is possible for your Associate sponsor to be an affiliate of one or more of your products. He counts as an affiliate in every one of them. So, you could get counted for three affiliates from just one Associate. Axey keeps track of the number of individual affiliate URLs in your downlines. It will be posted in your back office when you reach Centurion status.

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Conversion
When a customer clicks on an ad and eventually makes a purchase, it is considered a conversion. It may take minutes or even days but the sale has to be some how traceable to the ad to count it as a conversion by that ad. We are more concerned with the type of conversion. Our programming allows us to track conversions that result in a prospect becoming an Associate. We rely on the Associates to report their activity so as to deactivate the Conversion Link after they have an auto–ship or affiliate conversion.

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Conversion Link
That link on AxeyExchange.com that is the sole URL link where that product or service may be offered for purchase by an Associate or other customer.
    The primary Conversion Link is a list of affiliate URLs that are temporarily activated by order of the Associate. A secondary Conversion Link is produced in an email when the primary is clicked. The secondary Conversion Link may persist indefinitely as it depends on when the email it is on is deleted.
    Every MLM product on Axey Exchange has one rotator URL that serves as the potential conversion point for every Associate who is an affiliate of that product. Access to any given Conversion Link is controlled so as to give preference to the "wet edge" of the affiliate pyramid. In other words, the list is filled almost entirely with Newbies.

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Customer
A customer can be one–time or autoship. We don’t charge for a conversion for a one–time purchase customer so we are usually referring to an autoship customer when the term is used and a charge is involved.

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DisAssociate
An Associate who no longer chooses or is not allowed access or use of our service. This is a permanent condition that once imposed will not be reversed. The DisAssociate will no longer receive commissions and whatever commissions due at the time of severance may be used to cover any liability for unpaid fees and services.

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DisAssociate Status
The Associate on DisAssociate status is temporarily not allowed to use the Axey Prospector, does not receive commissions for the month the status is imposed and is expected to keep current on payment of their fees.

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Grand Associate Status
An Associate reaches Grand Associate Status when they have 1000 affiliates in their organization (as tabulated in their back office).
    A typical Centurion Associate may have three Associate Products and six Subscription Products. That gives him nine Associates on his first level. They, in turn have eight, nine or ten Associates on their first level. That gives the first Associate on the order of forty affiliates. It is inevitable a Centurion Associate will progress to the point where they have over 1000 affiliates in their downline organizations. They are then given the status of Grand Associate. The Grand Associate may no longer use the Axey Prospector or add any more Associate Products or become an affiliate of any other products. They may signup for as many autoship products as they desire.

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Income Challenged Associate
The Axey Association was established to address the dilemma of the income challenged individual of our time. We view this as a temporary status and work to provide a "ramp up" to a full fledged Associate as soon as possible. We give the new Applicant the opportunity to use Post–Pay option to generate an income or eliminate their debt.

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IBO
Refers to anyone who, as an affiliate, is an Independent Business Operator instead of an employee thereby releiving the company of providing employee benefits, withholding and the like. However, many still require a W-9 before paying commissions.

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Internet Marketing Associate
Anyone with internet marketing experience is expected to join the Association as an Internet Marketing Associate. However, it is an option of any Associate to do internet marketing.

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Internet Marketer Conversion
The Internet Marketing Associate must pre–pay for all ordered conversions and Pay–on–Delivery for all automatic conversions. If an Internet Marketer Associate recieves an automatic conversion they have 72 hours to pay for the conversion at the Internet Marketer price. If they fail to make the payment for whatever reason, it defaults to double the regular price and is deducted from the commission account for that pay period.

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Level
The Associate progresses through a series of "Levels" that are determined by the number of Associates in their organization. Progress is not mandatory but inevitable. Our program exists to add affiliates and autoship customers to your downline so you will progress through the Levels regardless of what you do. The progress will be faster the more products you are using and the higher the market demand for the product.

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Licensed Materials
Any and all information and materials, whether copyrighted or produced and published with or without copyright that Axey provides to its Associates for use related to the Associate Program. The Licensed Materials include, but are not limited to, all information and materials on Associate’s Personal Website, AxeyExchange.com, axeyrebatelist.com, AxeyRebates.com, AxeyTips.info, Associate Back Office and related links to other Axey data made available to the Associate by Axey.

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MARM
Refers to monetized Affiliate Referral Marketing or our term Chain Marketing. Compare with Wazzub or any program that gives a residual commission for providing a referral. We pay a referral bonus and a residual commission on all referrals in your downlines. The big difference is your referral may or may not be in your downline as it depends on which product they use to join the Association.

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Ordered Conversion
The first conversion an Associate gets must be ordered at the Prospector. After that, it is possible to get secondary conversions. If the Associate has already gotten an Associate conversion, it is possible to get automatic conversions. The object of ordering a conversion is to get an Associate recruit. An Associate does not need to order another conversion after getting an Associate recruit for that particular product.

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Pay for Conversion
A conversion is a sale made from a click on link on a website. Normally one pays for clicks, PPC, until they get a conversion. At Axey we cut to the chase and pre–sell the conversion and allow your website link to be clicked as many times as it takes to get the sale you want (of course, you also have to buy the conversions you didn’t ask for).

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Paid–on–Delivery Conversion
Payment on deleivery is intended for those who prefer to "wait and see". If you want to beleive it when you see it, the price is $100 extra.
If an Associate orders a Paid–on–Delivery conversion and fails to make the payment on time for whatever reason, it defaults to a Post–Paid conversion after 72 hours.

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Personal Affiliate
Any person on your first level in your affiliate organization is a "personal" affiliate because they were recruited by your affiliate URL.

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Personal Associate
Any person on your first level in your Associate organization is a "personal" Associate because they were usually recruited by your affiliate URL. You can have as many personal Associates as you can afford as long as you have no more than three Product Associates.

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Personal Website
an Axey owned and activated website for the use (subject to this Agreement) of the Associate during the term of this Agreement; provided that Axey retains the sole authority and discretion to deactivate such Personal Website at any time, with or without notice or cause. To maintain a Personal Website, the Associate must comply with all of the terms and conditions of this Agreement. "Website" shall mean a URL web address on the Internet.

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Post–Paid Conversion
Post payment of conversions is intended for the income challenged Associate but anyone may wait as long as they want to pay for their conversion. If an Associate orders a conversion at the Axey Prospector and fails to make the payment for whatever reason, the Associate has 72 hours to pay for the conversion at the Pay–on–Delivery price. After that period, it defaults to a Post–Paid conversion.

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Pre–Paid Conversion
In order to get a conversion at the Pre–Paid price, it must be paid for in the back office before it is ordered.

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Product
Any or all of the products or services offered on AxeyAssociation.com and AxeyExchange.com. The term "Product" means, where applicable, both the products and services offered on AxeyAssociation.com and AxeyRebates.com.

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Product Affiliate
An Associate on your first level who is a personal affiliate but not your sub–Associate is a Product Affiliate. You may have more than three products if you have a Product Affiliate instead of a Product Associate. That way you have an Affiliate Product that isn’t an Associate Product.

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Product Associate
The personal Associate who is your first personal affiliate of the given product, that is, they became an Associate through you by virtue of the product. You are allowed three Product Associate conversions at the regular price of $200 (Compare with Chain Associate and Personal Associate.)

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Proprietry Information
All confidential and proprietary information of Axey , including but not limited to, lists or other identification of Associates; pertinent facts or information about Associates, accumulated and stored by Axey , including Associate User Names, Website URL names and addresses, "dba" names, email addresses and phone numbers; Axey’s Compensation Plan, as it presently exists or may be modified from time to time; Axey ’s accumulated information related to contacts and contractual agreements with others; and all other information obtained by or communicated to any Associate at any time as a consequence of or related to Associate’s participation in the Associate Program.
    Associate agrees that it will not use, disclose or communicate, or permit, allow or acquiesce to the use, disclosure or communication of, any Proprietary Information, except only in accordance with the Associate Agreement. Associate agrees to maintain the Proprietary Information in strict confidence and shall exercise all necessary precautions to safeguard the secrecy of the Proprietary Information and to prevent its unauthorized disclosure to others. All Proprietary Information remains the intellectual property of Axey. This provision shall survive termination under the Associate Agreement.

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Proprietry Marks
Atrademarks and service marks "Axey," "Axeyrebatelist. com," "AxeyExchange.com," "AxeyAssociate.com," "AxeyTips.info" plus, any and all of Axey’s names, trade names, trademarks, service marks and logos that presently exist and may be created, designed or otherwise originated from time to time for use in connection with Axey ’s marketing of products and services. All Proprietary Marks remain the intellectual property of Axey. This provision shall survive termination under the Associate Agreement.

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Recruiting Associate
Any Associate through whose ID–Encoded Link or website a Candidate applies to the Associate Program, is accepted and purchases a product but is not necessarily the Associate’sponsor.

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Replacement Product
Any product in Axey Exchange that can be used to replace a product you are currently using. Where else can you go to turn an expense into an income?

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Secondary Conversion
Conversions that result from an ordered conversion after the conversion link is deactivated. Every time a product conversion link is visited, the candidate receives an email with a link that Associates them with a particular sponsor (who may have already got a conversion if the email is old). If that link is used after the Sponsor ’s affiliate URL is deactivated and results in a conversion, it is a secondary conversion. We send an email to the one who gets the secondary conversion.

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Service
Any or all of the products or services offered on AxeyAssociation.com and AxeyRebates.com. The term "Service" means, where applicable, both the products and services offered on AxeyAssociation.com and AxeyRebates.com.

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Sub–Associate
Any approved applicant of the Associate Program that submitted its Associate Application using the sponsor Associate’s affiliate URL.

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Tertiary Conversion
Automatic conversions that result from the ongoing effort of the Axey Prospector are tertiary conversions. We send an email to notify you so you may pay for it in a timely manner.

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